Health Tourism in Iran
Although in recent years, medical tourism has flourished in Iran, but despite of high quality of health care and reasonable prices, due to lack of proper advertising it has not yet found its place in the market. One of the main reasons for that is having a major rivals in the region that needs to be dealt with, such as Jordan and Dubai.
Why Iran is the best option for Medical Tourism?
As it mentioned before, Iran is one of the best choices for health tourism in terms of quality of medical services and expenses. The most tourist attractive fields are: infertility, dentistry, cardiac surgery, eye surgery and plastic surgery, cancer and natural tourism in healing waters.
Iran is one of the top 10 countries in terms of natural tourism attractions, but it has not taken any significant achievement in market share. Meanwhile tourism is ranked as third world’s most profitable industry and many countries, such as Turkey and Spain, earn a great amount of income and secure their livelihood with the tourism industry.
Medical tourism is not only about attracting foreign tourists and gaining income, but more than that, it will help in scientific growth of a country. As it mentioned before, Iran is one of the best choices for health tourism in terms of quality of medical services and expenses, and the most tourist attractive fields are infertility, dentistry, cardiac surgery, eye surgery and plastic surgery, cancer and natural tourism in healing waters. As it mentioned before, the potential of Iran in tourist attraction is much higher than neighboring countries but there is a great need in advertising and accurate policy making.
There are four major items that have to be considered wisely in the matter of medical tourism
The Ability of Physicians
In all four mentioned items, Iran has better capabilities compered to neighboring countries and the Middle East so it needs to make the best use of them. Unfortunately, advertising has played very weak in the matter of identifying Iranian medical and tourism abilities abroad, and it’s noteworthy to mention that state-run media and embassies play an important role in this regard.
Medical Tourists who travel to Iran are more from countries like:
The historic city of Yazd for instance, apart from its historical attractions and diverse climate, is also a suitable destination for medical tourists since it has a great potential in providing medical care. The existence of hospitals and different medical centers is a reason behind this potential.